Using Printed Inserts to Increase Customer Loyalty

Printed inserts are all about getting the attention of consumers and exceeding their expectations by getting the right offer in front of the right people. Custom packaging inserts are an additional or extra item that retailers are able to put into shipments before they are sent off to their customers. Insert printing is an easy way to show consumers that you appreciate their business. As a result of the unexpected and welcome item with their order, customers who feel appreciated by brands are more likely to become repeat customers. There are many different types of inserts that can be utilized to increase brand loyalty. The type of printed insert that is best for you depends on your business. Not sure where to start? Take a look at some awesome custom package inserts that turn consumers into brand advocates.

Types of Custom Packaging Inserts

Some of the most popular custom packaging inserts that create brand loyalty include:

• Product samples allow you to expose the public to new products as well as cross-sell them. Your customers will share the free samples with family and friends which means more loyal customers, increased exposure and word-of-mouth marketing.
• Printed inserts that are included with a product are an ideal way to ask for product reviews or sharing of the product experience on social media. The online sharing of reviews or experiences will build a community of fans for your product. 
• Small gifts are an unexpected surprise that will delight the person receiving the item. The gift does not have to be expensive and will be viewed as an additional positive experience that does not pressure the customer to buy other products.
• Thank You Cards & Notes are the easiest and most personal type of printed inserts. A simple, thoughtful note can help build brand loyalty and make a customer feel appreciated. 
• Discount Offers Everyone likes to save money and are delivered with the product to give the customer a tangible reminder of a special deal they can enjoy. Greater brand loyalty can be achieved by including more than one discount offer so customers can share them with loved ones.

Why Use Packaging Inserts

Packaging inserts are an effective method to help you stay top of mind to customers. They do not require a large investment as inserts are low cost as well as easy to send to targeted customers. You already have your audience in mind because you are delivering the extra item or offer to a current customer. Since you know the previous item the person ordered, you are aware of their interests which aids in the cross selling process.  They are an effective method of building consumer goodwill for your company and strengthening the relationship the public has with your business. 
Put printed inserts to work for your retail business when you contact our experienced marketing experts today.

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