Tips for Marketing Campaigns and Business Promotional Products to Attract Customers’ and Prospects’ Attention

If you’re looking for new ideas to grab your prospects’ and customers’ attention and you’re tired of doing the same old marketing actions or have stopped marketing altogether because you’re not getting the bang for your bucks, it’s time to do something that separates you from the competition.

Pens, mugs, key rings, T shirts and conventional print promotional products and materials have their place and always will, but there are more effective ways to attract attention whether your customers are Consumers or Businesses.

Here are some tips on how to add some sparkle to your marketing campaigns with promotional ideas and business promotional products that create buzz.“Lumpy mail”

• Also called dimensional mail, it consists in series of 4 to 6 letters with promotional items which function as an attention getter because the recipient knows there is something is in the envelope and wants to find out what it is. This strategy also has the element of persistence built into it and is more effective than one-shot mailing. It has a high response rate as by the fourth or fifth letter, a good number of recipients feel compelled to call or are receptive to taking your follow up call.
• An experienced provider of promotional materials can help you choose from a number of gifts appropriate for your project, can assist in outlining the letter and suggest business promotional products choices to make preparing your message easier. The key is to know what your objective is so that your promotional product services provider can help you create the project and implement it.
• There are different ideas depending on the number of people you want to contact and your budget. The mailing can be done simply with envelopes or there can be standard packaging to hold items like USB drives, tape measures, pens or other simple items.
• You can also use more creative packaging for more exotic items that you want to go to a very specific group to really catch their eye. This approach may only require one mailing with a follow up call. It is essential to set your goals so that your service provider can achieve best results in implementing it.

Personalized letter in unique mailing format

• This is another attention getter promotional material. It consists in a custom letter which folds into a uniquely shaped self-envelope.
• The design of the finished piece and full color printing makes it stand out in the mail and the name of person you are contacting appears a number of times in it, so your message becomes personal.
• It is one of the print promotional materials which is appropriate for targeting specific niches within your marketplace. (To get a better idea of what this looks like, samples are available.)

Corporate Incentive/Reward program

• This kind of strategy can be targeted both toward customers and employees. It increases customer retention and enhances business awareness among customers and allows you to provide incentives to your customers or distribution channels for purchasing from you. It is also a way to motivate employees to increase productivity.
• This kind of marketing strategy is now available and cost effective for small to medium sized companies. The resulting program is easy to use and there is a wide range of incentives to choose from.
• It is important to find an experienced promotional product services provider who can help you develop a program that meets your needs and expectations.

Promotional Games

• People love games because they are fun. This kind of promotional product creates involvement and ongoing interest with your clientele. One possible example ties in hidden winning information that requires a decoder to see if you win and this can be done on the internet or with mobile devices.
• This strategy leverages people’s curiosity which gets to be satisfied with the help of technology. And with this new technology, games are affordable and easy to set up. Call to see how promotional games can increase your traffic.

Gift Cards at discounted costs

• There is a new Gift Card product for a group of exclusive retailers that carry a broad range of well-known brands.  A package of 4 different cards totaling $100 or 8 cards totaling $250 cards can be purchased for over 80% off the face value of the cards. Individual cards are also available. There are many applications that these cards can be used for.

These are only a few possible ideas. According to your needs, objectives and budget, your promotional product services provider can help you select the appropriate ideas and products that will contribute to the success of your marketing campaign by getting customers’ and prospects’ attention.

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