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April 15, 2022One of the main goals for your dental practice is to increase your number of patients. Dental direct mail is a great way to grow your patient numbers by promoting your services and increasing your branding efforts. There are a number of ways you can use the marketing power of direct mail to promote your practice. Dental postcard marketing is a good option for brand new offices wanting to promote their opening in a neighborhood as well as established practices that want to remind current patients about the dental solutions they offer and introduce new patients to their services. Take a look below at some ideas for the information you can include about your dental office on dental postcards.
Offer a Promotion
No matter what size dental office you are promoting, discounts and promotions are an effective marketing tool and this is especially true with direct mail. You might offer a discount to new patients that make an appointment with your office by a certain date. You could promote a “back to school” special that includes a routine examination and cleaning special for children. You could have a promotion that is related to a certain holiday or event. Whatever the reason behind the discount or deal, you can send out custom dental postcards that spotlight the promotion.
Educate Patients on Dental Care
Patients of any age can benefit from learning about the importance of dental care and how to perform proper oral health techniques. Dental postcard marketing can be used to send out a direct mail piece detailing common misconceptions about certain dental problems and explaining how routine check-ups can help prevent these dental issues. In order to effectively reach your target audience, segment your list by demographics and then touch on the pain points that the particular age group might experience when it comes to proper oral health. For example, discuss the effects of dental health and how it can impact the overall physical health of younger patients who may be focused on long-term dental health.
Introduce New Dentists
Direct mail is an easy way to introduce a new dentist to new and existing patients of the practice. The building of relationships is a key element in the success of a dental office. The introduction of a new dentist can be as simple as sending out a postcard with the name and face of the dentist on the printed card. Be sure and include a short introduction about the new dentist (including any specialized procedures they perform) and announce they are accepting new patients. Bonus points if you pair the introduction with a promotion.
Promote Special Events
If your office is new to the neighborhood, you can take advantage of dental direct mail marketing by sending out a mail piece to the entire neighborhood or town that promotes your grand opening or ribbon cutting. Make sure the design of the postcard is informative and eye-catching so it stands out in the mix of mail people receive each day. The postcard can also be saved by the recipient and serve as a reminder for the event.
Send Out Appointment Reminders Using Variable Data Printing
Local doctors and dentist offices have almost always used mail as a method to remind patients of an upcoming appointment. For example, Highmark, an insurance provider in Pennsylvania, sends out reminders if a patient enrolled in its plan needs to schedule an appointment with their doctor. Since the ability of patients to attend routine visits was curtailed by the onset of the COVID-19 pandemic, the company decided to waive PCP copays for the remainder of 2020.
Variable data printing can be used to include a personal message (such as the name of the patient) on the postcard. The inclusion of the name of the patient, along with a photo such as the one used by Highmark that showed people on the postcard wearing masks, can reassure the consumer that a visit can be done safely and that the safety message is intended for them since the postcard includes their name.
Give our design team a call today about creating a dental direct mail piece that promotes a practice of any size.
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