Custom Office Stationery Should Be In Your Branding Strategy

Your business name and branding strategy go hand in hand which means custom office stationery showcasing your name and marketing message should be part of your branding strategy. While the global office stationery market declined by 2.8% in 2020 (due to the Covid-19 pandemic), this means you have a chance to stand out even more in 2022 with custom business stationery. Businesses of all kinds (real estate, insurance, banks, doctors, etc.) should utilize business stationery printing because it gives your company an air of professionalism and can even serve as the “calling card” or “face” of your business. Stationery examples include custom envelopes, folders, calendars and sticky notes. These stationery pieces add a personal touch to your business communications and client gifts and also give a cohesive look to your business image.

The Staples in Your Custom Business Stationery

Here are some “must have” items when it comes to custom business stationery:

• Custom letterhead makes a lasting impression on the recipient and shares the personality of your company.  Be sure and include your logo and contact info along with any additional text, colors or graphics that fit your image. Premium-weight paper will give a sense of quality and luxury to the letterhead. 
• Custom envelopes are memorable because they must be opened to get to the material contained within the envelope. Your envelopes will be delivered to a wide range of people including board members, clients and prospective leads so it is vital to have envelopes with a professional look. 
• Placing a giant stack of paper in front of clients can be overwhelming and off-putting. Placing a custom presentation folder with organized papers and professionally printed pieces is ideal for gaining new clients and retaining existing clients.

Business Stationery Printing That Speaks Volumes

Business stationery printing is more than simply putting your logo and address on a sheet of paper. There are general design considerations to keep in mind including the size, quality and weight of the paper. In addition, you need to consider the color scheme (to make sure the colors print correctly on the selected paper), whether the finish is smooth or textured and choose a font that is easy to read and not too small. When all of these elements are combined on the stationery, this will be the message you send to the public so make sure it accurately represents your brand. 

Contact our design team today about custom office stationery that shares your message with the public.

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Phone: 800-356-7925