Branding Tips for Custom Envelopes

There are many digital and physical items competing for the attention of the public but direct mail can break through the noise with the use of custom envelopes. Reaching customers so they will view your message is a challenge faced by businesses on a daily basis. Custom envelope printing services help you stand out from the large number of messages being delivered to the public.  Branded envelopes help you build your brand in a variety of ways including their size, design, shape and color. Let’s take a look at how envelopes keep you top of mind to the buying public.

Get Creative with Envelope Shape & Size

When you think of the shape of custom envelopes, you almost certainly think of the shape of a rectangle. Having said that, who says you can’t use unique shapes and sizes for your next mailer? A custom size or shape to your envelopes means they will instantly catch the attention of the person who receives the envelope. The size of an envelope delivers information about the product or special before it is even opened. An envelope that is small or tiny can give a feeling of intimacy or friendship. On the other hand, a large envelope gives a feeling of importance or that something good and/or exciting is about to happen. 

Keep the Envelope & Content Consistent

While custom envelope printing is a powerful method to get the envelope opened, it is also important to keep consistency in mind when it comes to the branding and message you are delivering (from the actual envelope to the contents inside the envelope). You will want to make sure the design and theme of the envelopes is retained in the contents inside the envelope. A consistent look and message build trust for your brand and also keep the recipient of the envelope engaged. 

Be Conscious of Color Balance

Information overload can be a problem if branded envelopes have too much color and text in their design. If the design of the envelope is too hard to read or process, the public will end up viewing the envelope as junk mail. You need to consider the amount of color and white space used on the envelopes to ensure your message is delivered and read by the recipient. Use colors that match your brand identity and stand out on a white background so the envelope will “pop” when viewed alongside the rest of the mail. 

Contact our design team today about custom envelopes that build your brand to the public. 

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Phone: 800-356-7925