5 Benefits of Having Your Own Company Online Store for Ordering Printing and Promotional Materials

A study by the Chief Marketing Officer Council shows that 59% of companies spend 20% to over 60% of their marketing budget on marketing materials. And printed materials topped the list of materials produced. Additionally, there is printing needed for other departments of the company. So, the costs in this area are significant along with the additional time spent by employees in preparing, ordering and storing these items.

A company can have different suppliers, all working independently in producing printed office items and company promotional materials like catalogs, brochures, promotional products, employee manuals, apparel, and many other items. Unfortunately, many of these items become obsolete and remain unused in closets and warehouses. A Company Store provides an online ordering site where staff can go to find all the printed or promotional items they use for their area.

Here is a partial list of printed items an organization uses:

• Accounting – checks, invoices, envelopes and laser toner cartridges
• General office – multi-part carbonless forms and envelopes
• Production – shipping and product labels
• Human Resources – forms, manuals, employee ID’s, branded apparel for employees and items to promote safety or other programs
• Sales & Marketing brochures, catalogs, postcards, direct mail, presentation folders, binders, letterheads, banners, signs, branded apparel, calendars, promotional items with the company logo on it, and mailing/fulfillment services
• Industry Specific – plus specific printed items for a particular industry.

Outsourcing most of this work to a single, reliable supplier can have important benefits that reduce costs and create efficiencies which leave more time for selling and creating new effective campaigns. With many departments ordering these items, a single source for all these items that includes online ordering can provide the overall control of your printing and other branded items.

Here are some of the most important benefits of using an online company store to help you handle the wide range of promotional items and printed items an organization commonly needs.

• Simplify ordering and reduce hidden cost by minimizing ordering inefficiencies for your printing and marketing items. This includes using business card templates where cards can be personalized, proofed and ordered immediately online.
• Reduce duplication of actions for your organization. Central place for ordering with correct items listed for correct people to order them.
• Be able to look at the ordering history of when and how many of each printed and promotional items you use. The appropriate reports can be made accessible for specific users depending on what area in business they work. Having an online company store can give owners and upper management an overview of all the printing and promotional items their entire organization is using. This can lead to better strategic use of these materials and reduce waste.
• Manage your brand more effectively by having all marketing and promotional items in one place, reduce chances for inconsistencies or variations in branded materials.
• Superior customer service. Some on-line ordering can have very poor customer service, such as long wait times on the phone or getting a different person every time you call. Look for a company that has on-line ordering as an additional service and assigns you an account exec you can develop a business relationship with.

Make sure you look for solutions that can be tailored to your needs and find an online company store that will do an analysis of your forms, printing and promotional needs. They can then give appropriate recommendations so that you can get the best values for your money.

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