4 Ways Top Promotional Product Companies Give Fresh Ideas, Manage Printing & Make Campaigns Easier

Producing a successful marketing campaign is a significant investment of time and manpower

Coming up with and implementing a successful marketing campaign is very time consuming. You want to come up with something new and fresh, but most importantly, something that will also be effective. Small to medium size businesses may or may not have a person in charge of marketing. Even if they do, it takes a lot of time and effort to create and produce a promotional campaign.

Some promotional product companies can also offer insight on a campaign, generate ideas for and help businesses produce a successful campaign from start to finish. There are several ways that they are able to do this, which are described below. Hiring their services can both invigorate your marketing campaign and save your business money.4 Ways top promotional product companies make running a campaign easier and more efficient:

• Create buzz and excitement.  Companies that specialize in the production of promotional products know from experience which products are the most effective when it comes to generating a response from the public.  They are also always looking for new and creative ways to appeal to all of the senses, and can offer fresh promotional product ideas that will create a lot of buzz and excitement about your campaign. 
• Single source campaign provider.  There are many facets to running a marketing campaign, from selecting the campaign, targeting your markets, and creating designs to producing the products used in the campaign.  Some promotional product companies can provide coaching, ideas, and even the services of a graphic designer.  If you already have an employee in charge of marketing, these companies can collaborate with him/her to maximize your resources.

Moreover, once you have designed the campaign, it is easier to order the products and services from a company you have already been working with. It is a good idea to see if they can provide you will other printed products required for daily operations, such as brochures, notepads, pens, etc., which can save you time and money.

• Increase leads and ROI (Return on Investment).  In addition to helping you create a successful marketing campaign, a promotional product company may also be able to help you come up with ideas that motivate your own sales people.  In the long run, this will increase leads and ROI. Establish your sales objectives and work with a company who will work with you to get your message across to your target market. Promotional products can be used as handouts, but when used as part of a campaign they become even more effective.
• Individual account executive.  If you are looking to hire a promotional product company to help you with your marketing campaign, make sure to use a company that will provide you with an individual account executive.  This means that you will be dealing with one person who will know all the ins and outs of your campaign.  It can be frustrating to work with a company that does not provide this service because you will have to talk with a different person each time you call, often repeating information that they should already know.

Use a promotional product company to invigorate your marketing campaign and maximize your resources

Using a promotional product company to help you create a successful marketing campaign helps you in several significant ways. The company will help you come up with innovative promotional product ideas, as well as facilitate ordering and managing the products. Trainor Printing & Promotions is a reputable company that provides printing and promotion management services nationwide. They are known for partnering with small to medium size businesses to help them create buzz and excitement, as well as maximize their resources. One of the ways Trainor Printing & Promotions accomplishes this is by providing a short questionnaire to clients that helps direct the campaign and accomplish goals.

In addition to helping with the marketing campaign, Trainor Printing & Promotions also offers print management services. When you do all of your printing and promotions through Trainor, you can generally save 10-20%, as well as more effectively utilize your manpower. 

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